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DEAR BORN, Mich. – Ford announced the launch of VIIZR, a new Salesforce-based field service tool designed to meet the needs of small business owners. VIIZR will help small businesses simplify key business activities such as invoicing, scheduling and claim management, so they can focus on serving their customers from anywhere.

“For over 100 years, Ford has been the backbone of commercial business,” said Jim Farley, CEO of Ford. “Salesforce is the global leader in CRM and together Ford is excited to bring advanced digital tools to businesses to help boost their business productivity. “

The field service management market is estimated at $ 3 billion per year in the United States and is expected to double over the next six years as changes in consumer behavior brought on by COVID will result in high demand for the trades. .

VIIZR is based on Salesforce Field Service, a comprehensive solution for mobile workforce management and on-site support delivery, and was developed specifically for commercial businesses by Ford. There are currently 675,000 small and medium-sized businesses in the service and maintenance and construction trades in the United States.

“Small business owners are the foundation of our communities, and every day across America, plumbers, electricians and landscapers get into their Ford vehicles to build our economy,” said Marc Benioff, president and co- CEO of Salesforce. “We’re excited that our incredible new partnership with Ford is helping energize millions of entrepreneurs in the trades with the power of Salesforce so they can serve their customers and take their businesses to the next level. “

A recent study found that only one in five small business owners are satisfied with the way their business handles customer and employee relationships. Just 10% believe that today’s business productivity software tools are designed for businesses of their size, with most believing that these solutions are designed for much larger businesses. Salesforce Field Service is already helping businesses around the world achieve significant productivity gains, with customers reporting a 36% improvement in planners and dispatchers productivity and a 28% decrease in work order scheduling time.

“Ford Pro helps commercial customers maximize their productivity,” said Ford Pro CEO Ted Cannis. “We know that the back office is a big issue for tradespeople, who often write documents from the cab of their truck or van. VIIZR returns that time back, providing better returns to these companies and better service to their customers.

For companies with less than 20 employees, VIIZR could reduce back office work by more than 40%, or around 25 hours per week.

VIIZR provides advanced and affordable on-site service tools with subscriptions starting at $ 39 per month per user, enabling trades to:

  • Stay on track: Digitize everything – quotes, work orders, invoicing and job management.
  • Connect with customers: Manage customer relationships and jobs through an all-in-one customer profile, making it easier to communicate with them and improve the overall experience.
  • Streamline operations: Planning, distribution and coordination of field technicians for greater efficiency and a more profitable business.

As part of Ford Pro’s continued efforts to evolve with the demands of its customers, VIIZR is looking for commercial companies to pilot the platform free of charge ahead of its official launch in the first half of 2022. Read more about the program. early access and to be considered for inclusion, visit

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