ServiceTitan Accelerates Pest Control and Lawn Maintenance Expansion with Acquisition of FieldRoutes


Co-founded in 2013 by CTO Rubens Basso, FieldRoutes’ software platform automates field service operations for small, medium, and businesses in the pest control and lawn care industries. Its suite of tools covers office management, advanced route optimization for technicians, payment processing, digital sales, marketing and customer acquisition solutions to accelerate growth, streamline operations, increase customer retention and increase revenue for FieldRoutes customers. As part of the acquisition, FieldRoutes intends to continue its trajectory, particularly with corporate clients, with additional support and investments from ServiceTitan.

Situated at McKinney, Texas, FieldRoutes has almost tripled its employee base since 2018, allowing the company to invest heavily in its technology stack to better support its customers. FieldRoutes has also recently extended its technology offering to the lawn care industry.

“Our top priority at FieldRoutes has always been to provide pest control and lawn care operators access to the best technology and an unmatched level of service to manage and grow their businesses,” said Guillaume Chaney, CEO of FieldRoutes. “We believe that joining the ServiceTitan family will allow us to significantly increase our investments in product development and the success of our customers, and, as a result, provide our customers with the innovative software solutions they need to achieve their goals and surpass the competition. “

Last year, ServiceTitan announced its acquisitions of ServicePro, a software solution for the pest, lawn and arbor industries, and Aspire Software, a software provider for commercial landscaping companies. As FieldRoutes integrates with ServiceTitan, ServicePro will be managed under FieldRoutes, led by Chaney to better serve customers from both companies.

The acquisition of FieldRoutes by ServiceTitan is subject to the satisfaction or waiver of certain closing conditions contained in the Final Agreement.

To learn more about ServiceTitan, visit

About ServiceTitan
Service Titan is an end-to-end business management software platform that powers key workflows and connects key stakeholders in a business enterprise. The company’s software platform includes CRM, smart dispatch, custom reports, marketing automation, a mobile solution for field technicians, and accounting, payments, and finance integrations. By bringing an integrated SaaS platform to an industry traditionally underserved by technology, ServiceTitan is having a direct and positive impact on the lives of thousands of entrepreneurs and their extended teams. ServiceTitan is backed by world-class investors including Bessemer Venture Partners, ICONIQ Growth, Index Ventures, Tiger Global Management and T. Rowe Prize.

About FieldRoutes
Field routesis a mobile and cloud-based SaaS provider for field service companies. FieldRoutes’ platform automates many aspects of field service operations for businesses and small businesses with features in office management, advanced route optimization, payment processing, digital sales, marketing and customer acquisition. Entrepreneurs across the country rely on FieldRoutes to provide them with data-driven insight to become more efficient and generate revenue for their businesses, so they can grow quickly, scale intelligently, and serve their customers relentlessly. In 2018, PestRoutes and Lobster Marketing came together and in 2021 unified under one brand, FieldRoutes.

SOURCE ServiceTitan

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