Review: LogicMark (NASDAQ: LGMK) vs. Vivint Smart Home (NYSE: VVNT)


LogicMark (NASDAQ:LGMK – Get Rating) and Vivint Smart Home (NYSE:VVNT – Get Rating) are both small cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, earnings, dividends, profitability, valuation and risk.

Volatility and risk

LogicMark has a beta of 1.86, suggesting its stock price is 86% more volatile than the S&P 500. Comparatively, Vivint Smart Home has a beta of 0.84, suggesting its stock price is 16% less volatile than the S&P 500.


This table compares the net margins, return on equity, and return on assets of LogicMark and Vivint Smart Home.

Net margins Return on equity return on assets
LogicMark -78.46% -35.08% -28.50%
Vivint smart home -16.18% N / A -8.70%

Institutional and Insider Ownership

9.9% of LogicMark shares are held by institutional investors. 2.8% of LogicMark shares are held by insiders. Comparatively, 8.6% of Vivint Smart Home shares are held by insiders. Strong institutional ownership indicates that large money managers, endowments, and hedge funds believe a stock will outperform the market over the long term.

Analyst Notes

This is a breakdown of recent recommendations and price targets for LogicMark and Vivint Smart Home, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
LogicMark 0 0 0 0 N / A
Vivint smart home 0 2 2 0 2.50

Vivint Smart Home has a consensus target price of $14.50, indicating a potential upside of 124.46%. Considering the higher possible upside of Vivint Smart Home, analysts clearly believe that Vivint Smart Home is more favorable than LogicMark.

Benefits and evaluation

This table compares the revenue, earnings per share and valuation of LogicMark and Vivint Smart Home.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
LogicMark $10.02 million 1.31 -$11.71 million N / A N / A
Vivint smart home $1.48 billion 0.93 -$305.55 million ($1.29) -5.01

LogicMark has higher revenue, but lower revenue than Vivint Smart Home.


Vivint Smart Home beats LogicMark on 7 out of 11 factors compared between the two stocks.

LogicMark Company Profile (Get a rating)

LogicMark, Inc. offers personal emergency response systems (PERS), health communication devices, and Internet of Things (IoT) technology that is creating a connected care platform in the United States. The Company, through its subsidiary, LogicMark LLC, manufactures and distributes unattended and monitored personal emergency response systems sold through durable medical healthcare equipment and resellers/distributors of security guards, and the US Department of Veterans Affairs. The company was formerly known as Nxt-ID, Inc. and changed its name to LogicMark, Inc. in March 2022. LogicMark, Inc. was founded in 2006 and is based in Louisville, Kentucky.

Vivint Smart Home Company Profile (Get a rating)

Vivint Smart Home, Inc., together with its subsidiaries, is engaged in the sale, installation, maintenance and monitoring of smart home and security systems primarily in the United States and Canada. The Company’s smart home platform includes cloud-enabled smart home operating systems; AI-driven smart home automation and assistance software; software-enabled smart home devices; and technology services to educate, manage and support the smart home. It also offers other devices including control panel, door and window sensors, security cameras and smoke detectors, door locks, motion detectors, glass break detectors, key fobs, emergency pendants, carbon monoxide detectors, fire, flood and burglary sensors. The company’s solutions allow subscribers to interact with their connected home with voice or a mobile device, including the front door, viewing live and recorded video inside and outside homes ; and controlling thermostats, locks, lights and garage doors, as well as managing the movements of families, friends and visitors. As of March 31, 2021, its smart home platform had approximately 1.9 million subscribers and managed approximately 26 million home devices. It markets its products through direct-to-home and in-house sales channels. Vivint Smart Home, Inc. was founded in 1999 and is headquartered in Provo, Utah.

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