Manchester-based vintage jewelry company Butter Lane launches industry’s first podcast
Butter Lane Antiques was founded by Manchester resident Alex Alfieri seven years ago after identifying a gap in the online antique jewelry market. This week, the company launched the first podcast of its kind on Apple and Spotify podcasts.
Founder Alfieri works closely with Managing Director Monty Cutteridge to breathe new life into the world of antique jewelry; an often mysterious profession shrouded in its past. The podcast titled Dealing was created to highlight the other side of antiques, breaking the traditional stereotype of auctions and secret transactions. Instead, Dealing explains how Butter Lane grew into a successful ecommerce operation with an extensive social media presence.
The podcast is the first time professionals from antiquity sit down and candidly discuss their craft – giving listeners the opportunity to experience the raw emotions of running such a business, allowing them to join the journey of the digitization of a notable traditional industry.
The duo thank the use of Instagram for bringing the company to where it is today – Butter Lane’s sustained strategy of posting high-quality images of her antique jewelry three times a day has attracted the attention of thousands of people, gathering nearly 100,000 subscribers and winning a famous customer. base like JK Rowling, Bella Thorne and Hilary Swank buying from the back of an Instagram find.
However, this has not always been so. In Dealing, Alfieri discusses starting his business seven years ago, naming the company after Manchester’s first antique district located on Butter Lane where his Nonna and later her father traded. Alfieri talks about starting Butter Lane on eBay, taking risks using the £ 0.99 auction method to attract customers, sharing how he took the business from an eBay operation to a business professional e-commerce company with a strong social media presence.
Dealing isn’t afraid to give the listener a real account of what running an antique jewelry business really looks like, and Alfieri speaks openly about the past seven years. In particular, speaking candidly about heart surgery and later suffering from a stroke at the age of 29 which led to a coma where Monty had no choice but to run the business solo. . The duo also discuss when the company was the victim of an armed robbery with Alfieri held at gunpoint and injured in exchange for cleaning his safe.
Alex Alfieri, Founder, says: “I often get questions like ‘where do you source your jewelry from’, ‘what is it like to work in the antique business’ and’ how did you get your jewelry? you developed an Instagram ”. It is obvious that there is an appetite for people who want to know more.
What better way to continue our love for the digital growth of our business than to start a podcast. For years we’ve kept things a secret, but now we’re ready to talk and share the story of Butter Lane. Nothing is forbidden. “
The podcast is produced by Manchester-based podcast production agency Astrid Media and season 1 features five episodes released every Tuesday relating to Butter Lane’s journey, the ups and downs of trading, and the journey of health to ‘Alex. Dealing is available to listen to on Apple and Spotify podcasts.
Listen to Episode 1 here on Apple Podcasts: https://podcasts.apple.com/gb/podcast/dealing/id1528840883 and here on Spotify: https://open.spotify.com/show/7iF4uL2IwLHjTZY9GO0ohp?si=XPVFS_Q6RK6CHiCHi -pntxk.