As consumers continue to find new hobbies that contribute to both mental and physical health, gardening is on the rise. According to the NPD Group, more than a quarter of consumers report spending more time gardening/outdoor work due to the pandemic. Over 80% of consumers do their own lawn/landscape, and 74% do at least one type of gardening. Although garden sales were down 4% in the first half of 2021 compared to 2020, they were still up 13% compared to the first half of 2019.
Even people with a once black thumb are now trying to grow their own herbs or vegetables. Vegetable gardens are especially popular with this group of novices because getting started is simpler and plant maintenance is easier. After covering the winter shows, it was clear that gifts that make gardening more fun and accessible to adults and children are popular. Here are some examples found at the Atlanta January Market and keep an eye out for more gardening gifts from other wholesalers. We have a feeling that this trend will continue to grow.
Lenise Willis is the editor of Gifts and decorative accessories, which has covered the gift, stationery and home industry for over 100 years. She graduated from the School of Journalism at the University of North Carolina at Chapel Hill and brings both print and digital experience in news and marketing to the magazine. Through market events, as well as print and digital reports, she leads conversations about product trends and news affecting changes in the gift industry in general.